ABOUT THE FOUNDERS OF HYPE CHOCOLATE CO

Hype Chocolate was founded by co-owners Scott Symons and Marlayna Pincott.

Scott, moved here from Australia almost 20 years ago. He is an avid sneaker collector starting with rare sneaker finds while travelling with his dad at a very young age, had a very specific vision in mind designing Hype. He’s also a chocolatier and snack connoisseur, making his brilliant flavour concepts and pairing more delicious than most. Scott's passion and brilliance with flavour development and custom concepts is hard to describe in words. Carefully curating custom Hype treats for clients like The Toronto Raptors, Louboutin, Loewe, Holt Renfrew, Live Nation, Canada Goose, and Porsche to name a few. Scott and Marlayna work very closely with their clients to ensure they feel heard, respected and well taken care of through the entire process from start to finish. 

Marlayna is Indigenous Quinault, and Yaqui as well as Mixed European settler. With her background as an artist/creator/art director in Film and Fashion she has been a major contributor to the pool of ideas when they designed their store to be welcoming and most importantly diverse. With part of her education being in digital, graphic & web design her days are often full of brand management, editing and creating content for the stores social media platforms, projects, website and advertising etc. She is also actively involved with multiple movements & community projects. As an artist represented by one of the top tier agencies in Canada she also has a lot of knowledge and experience in advertising, public relations, directing and producing. This beautiful combination of these two creatives collaborating on many new diversified, progressive ideas will keep this brand expanding on a global scale. 

Not only striking a nostalgia and playfulness with a wide demographic through chocolate, but also making major change in multiple communities with meaningful collaborations, support and connections.

We are so much more than just a Chocolate and Ice cream shop. At Hype Chocolate Co we offer the opportunity for everyone to have their very own customized chocolate. With clients ranging from Musicians, Designers, Artists, Community centres to Corporate, Candy store owners and Influencers, there's something for everyone at our consulting/developing firm. 

We would also like to share our most recent exciting partnership with ACCESS (Aboriginal Community Career Employment Services Society)! With ACCESS' Indigenous youth program, youth get to come and train to be Hype Associates in our store, factory and at multiple Pop Ups around the city during the summer. 

We are excited to share our unique, exuberant, delicious chocolate with you.

Welcome to the Hype!