ABOUT HYPE CHOCOLATE CO

Founded in 2022, Hype Chocolate is redefining what chocolate can be. We’re known for our creative collaborations and one-of-a-kind flavors that push the boundaries of confectionery. Our flagship store was designed with diversity, culture, and community at its heart. Co-owner Scott Symons, a dedicated sneaker collector, dreamed up a space where sneaker culture meets snack culture—delivering a boutique experience with sleek, open design and playful displays.

Co-owner Marlayna Pincott brings a rich background in film, fashion, and digital design, ensuring Hype Chocolate is a welcoming space for everyone. Her focus on inclusivity shines through in both our store environment and team training. Beyond Hype Chocolate, Marlayna leads Hype Relations and is actively involved in community projects, mentorship, and creative initiatives throughout Vancouver.

Together, Scott and Marlayna are constantly innovating—whether it’s launching new products, partnering with local organizations, or supporting causes that matter. Hype Chocolate is more than a chocolate and ice cream shop; it’s a place where creativity, community, and customization come together. We work with musicians, designers, community centres, corporate clients, candy shops, and more—helping everyone create their own chocolate experience.

We respectfully acknowledge that we operate on the ancestral and unceded territory of the Tsleil-Waututh (səl̓ilwətaɁɬ), Squamish (Skwxwú7mesh), and Musqueam (xʷməθkʷəy̓əm) peoples. As guests, we honour the land, water, and animals, and support the ongoing work of our Indigenous kin and community.

We can’t wait to share our unique, joyful, and delicious chocolate with you. Welcome to the Hype! 🍫✨